Digital marketing can amplify your message and help you reach your audience like never before. We will be joined by an expert guest speaker in delivering this masterclass, wherein we will look at the most popular digital marketing channels in detail and give you the inspiration and tools to take your digital marketing to the next level.

Content

1. The digital marketing funnel.

2. Inbound vs outbound marketing and the rise of content marketing.

3. Search engine marketing: SEO and PPC.

4. Using social media to support your digital marketing strategy.

5. Optimising your digital marketing spend.

Key takeaways

By the end of the session, you will:

1. Understand the different digital marketing tactics and how they work together.

2. Have an outline of a digital marketing plan covering the next 12 months.

3. Know of tools and resources that can support your digital marketing efforts.

This session is open to University of Edinburgh staff, students and recent alumni who have already met with a business adviser to discuss their business idea.