Building the movement: How to lead your startup - and yourself

Entrepreneurship is a team sport. As LinkedIn founder Reid Hoffman says, “If you’re playing a solo game, you’ll always lose to a team” 

But that seems daunting when we start. Most of us don’t have the money to hire a full time team! It can feel like a catch-22. How can we create and lead a movement when it’s only us as founders? 

Thankfully, the game has changed - it’s now easier than ever to be a true leader, at any stage of your startup journey. 

• In this fast-paced session you will learn: 
• How to mange your startup’s first and most important employee - you 
• The art of delegation, and why it’s essential. 
• How to find team members without a big budget 
• Building in public, audience first, 1,000 true fans and other ways to lead 
• Rallying followers to your cause 
• How to find and nurture your first superfans 
• Building a killer network 
• Calling in favours and spreading the work around 
• Leadership, values, and culture mistakes most first time founders make 

You’ll leave with a clear direction, purpose, and a list of people eager and willing to help you grow!

For all staff, students and recent graduates from the University of Edinburgh.

This session is part of our Masterclass series, check out the others:

March

• Tuesday 16, 2pm-4pm - I’ve got an idea, now what?
• Thursday 18, 2pm-3pm – how to crowdfund
• Friday 19, 2pm-3pm – Converge Information Session
• Friday 26, 2pm-4pm – IP for data companies

April

• Thursday 1, 2pm-3.30pm – Power Her Up investment panel
• Thursday 8, 2pm – 3.30pm – How femininity can be your superpower
• Friday 23, 2pm-3.30pm – How to write a funding application
• Thursday 29, 2pm-3.30pm – Meet an investor

May

• Thursday 6, 2pm-3.30pm – Marketing on a budget