The good news: this is where the fun begins.The bad news: this is also where many people give up or lose interest. This is the stage where most ideas wither away. Not because they aren’t good, but because a few simple things are missed. 

So let’s keep you on track with this essential guide to your first few months. 

Together, we’re going to go on a journey in the most practical and useful two hours you’ll have this March. 

You’ll learn about: 

• The difference between a good idea and a good business 
• Starting in a recession, and what you need to know to navigate it 
• Creating a buzz when you only have an idea 
• Getting from idea to product to market to revenue 
• The common pitfalls that first time founders fail to spot 
• What experienced founders wished they knew before starting 

But more importantly than just talking about it, in the session we’re going to do. Three simple but key practical tasks to set you up for success as you start and grow your business. 

For all staff, students and recent graduates from the University of Edinburgh.

This session is part of our Masterclass series, check out the others:

March

• Thursday 18, 2pm-3pm – how to crowdfund
• Friday 19, 2pm-3pm – Converge Information Session
• Friday 26, 2pm-4pm – IP for data companies

April

• Thursday 1, 2pm-3.30pm – Power Her Up investment panel
• Tuesday 6, 2pm-4pm – how to lead your startup
• Thursday 8, 2pm – 3.30pm – How femininity can be your superpower
• Friday 23, 2pm-3.30pm – How to write a funding application
• Thursday 29, 2pm-3.30pm – Meet an investor

May

• Thursday 6, 2pm-3.30pm – Marketing on a budget